Apple’s global product launches are known for their meticulous attention to detail and carefully curated visuals. This year, during the highly anticipated unveiling of the iPhone 17 Pro, one of edelkrone’s designs took center stage. PhoneCLIP was featured in Apple’s official keynote video.
Why PhoneCLIP?
The edelkrone PhoneCLIP was created with one bold objective: to become the world’s smallest phone holder. While most phone mounts rely on bulky clamps or wide bases, the PhoneCLIP achieves stability through its extremely compact and portable form factor.
It is no coincidence that Apple chose this accessory for the iPhone 17 Pro launch video. The PhoneCLIP does not cover or hide the phone’s design, something crucial for Apple, especially when introducing a brand-new iPhone generation. By using a holder that is almost invisible, Apple ensured that all focus stayed on the iPhone 17 Pro itself.
Design Alignment with Apple
Being showcased in an Apple launch is not just product placement. It is a recognition of design excellence. Apple is famously selective about the tools and accessories that appear in their presentations. Every frame is chosen to reflect Apple’s own values of minimalism, elegance, and functionality. For edelkrone, having the PhoneCLIP highlighted in this context is a proud moment that underlines our commitment to the same ideals.
The final scene of the iPhone 17 Pro introduction video carried special weight. The phone, mounted on the edelkrone PhoneCLIP, was presented with elegance and precision. Immediately after, the Apple logo appeared, placing the PhoneCLIP in one of the most visually impactful moments of the presentation.
A Shared Vision of Design
The edelkrone PhoneCLIP was designed to embody portability, simplicity, and innovation. Seeing it integrated into Apple’s official launch video reinforces that this philosophy resonates at the highest level of design culture.
The iPhone 17 Pro represents Apple’s latest leap forward in smartphone technology. The edelkrone PhoneCLIP represents our own pursuit of making filmmaking tools more accessible and beautifully engineered. Together, they formed the perfect match on launch day.
