Reseller Terms 2027

Reseller Terms 2027. Last update: 9 October 2026.

These terms apply to every edelkrone reseller from 9 October 2026 and throughout 2027. They are the same for all resellers. If we need to change them, we will tell you at least 30 days in advance.

1. Your prices

Your reseller prices are fixed for 2027. You see them in your reseller portal (edelkrone.com/pages/dealer), together with the recommended retail price of each product.
Prices are in US dollars, in euros for resellers in the euro area, and in Turkish lira for resellers in Türkiye. Your currency is set by your country.
Prices exclude shipping, import duties and taxes (DAP), unless your order qualifies for free shipping (section 4).
You set your own selling prices. Our recommended retail prices are our own prices on edelkrone.com in your country; they are rounded prices in your local currency and stay the same throughout 2027.

2. Your discount

Your discount depends on the product: highest on our motion control systems, lower on accessories and modules, and lowest on soft cases and a few low-margin items. The portal shows your discount for every product.
Your discount also grows with your average monthly purchases. Resellers who buy more receive higher discounts and free shipping on smaller orders. We tell you personally what your next level offers and where it starts.
Move up from your very next order with a commitment. If you commit to the average monthly purchases of a higher level, you get its discounts from your next order; you do not have to reach the volume first. A confirmation by email is enough.
From 2027 onwards, you keep a level as long as your purchases over the last six months average at least its amount. If they fall below, your discounts return to the level you reach, and you can move up again at any time.
Purchases are counted in your invoicing currency, after discount, excluding shipping and taxes.
Resellers are expected to buy at least 30,000 a year in their invoicing currency (2,500 a month on average). New resellers have their first year to reach this.
Products in sets and bundles on edelkrone.com are sold to resellers as individual products; bundle discounts do not apply to reseller orders.

3. Campaigns and your margin

Extra discount in every campaign. When end users get a discount on edelkrone.com, you get half of it as an extra discount on your reseller price for the same products. Example: end users get 30% off, you get an extra 15% off your reseller price. Pre-order discounts on new products count as campaigns.
You get it 30 days earlier. Your extra discount starts 30 days before the campaign starts on edelkrone.com and lasts as many days as the campaign.
If we tell you late, we credit you. Your extra discount starts on the day we tell you, and what you bought of those products in the days you missed receives the extra discount as store credit.
Example: for a campaign on edelkrone.com from 10 to 20 November, you buy with your extra discount from 10 to 20 October. If we tell you only on 1 November, you buy with it from 1 to 11 November, and what you bought from 10 to 31 October receives store credit.
Permanent price reductions: if we lower the price of a product permanently, every unit you bought in the 30 days before receives the full difference as store credit.
Discontinued products: if we stop selling a product, units you bought in the 60 days before can be exchanged or credited.
We calculate store credit ourselves and add it to your account; you do not need to claim it. You use it at checkout on your next order.
End-of-line products (sold off when a product is replaced) are not offered to resellers, and their discounts do not apply.

4. Ordering, payment and shipping

You place orders yourself in the reseller portal, at any time. Your reseller prices are applied automatically when you are signed in. You can also send purchase orders from your own system through the edelkrone Reseller API (see the API access tab in the portal).
Payment: by card at checkout, or choose "Purchase Order" and pay by bank transfer within 7 days. Orders ship once payment has arrived. Our bank details are in the portal under Payment details.
Our bank details do not change by email. Before your first transfer, or whenever you are unsure, you can confirm our bank details by writing to support@edelkrone.com. If you receive a message asking you to pay us to a different account, please do not pay and write to support@edelkrone.com first.
Bank charges are paid by the sender. Please choose "OUR" for international transfers and include your order number in the payment reference.
Products in stock ship within one week of payment. Each box contains a packing slip with your order number.
Free shipping depends on your level and is shown at checkout. In Türkiye every order ships free.

5. Marketing and sales support

Content package for every reseller: images, videos and texts, with early access before launches.
Listing on edelkrone.com "Where to Buy". Resellers with higher purchases are listed first.
Leads from your region: corporate and volume requests from your country are passed on to resellers with higher purchases.
Demonstration units of new products at 50% off the list price, for display and customer demonstrations. The yearly number grows with your level; we tell you yours. You may sell a demonstration unit after 12 months.
Please do not bid on "edelkrone" or our product names in search advertising.

6. Warranty

Standard edelkrone warranty. Repairs outside warranty are charged.
Replacement first: for a warranty case, we send the replacement before the faulty unit comes back, or you replace it from your own stock and receive store credit. If the faulty unit does not reach us within 30 days, the replacement is invoiced.

7. Territory

You actively sell in your own country. Within the European Economic Area, you may accept orders from customers in other countries who contact you on their own.
Either party may end the reseller relationship with written notice. Warranty obligations continue. Stock is not taken back, except as described for discontinued products in section 3.

8. Contact

For orders, payments and anything else, write to support@edelkrone.com.