edelkrone Reseller Discount Calculator

2026 Reseller Performance Program: Growth-Driven Discount System

At edelkrone, we are evolving our partnership model to reward sustainable growth. Starting in 2026, we are moving away from static discount rates to a dynamic, performance-based system.

Under this new mechanism, resellers who demonstrate meaningful growth relative to their market potential can unlock discount rates up to 40%.

How the System Works

We understand that every market is different. A "one-size-fits-all" target is not fair. Therefore, our new system calculates personalized targets based on two main factors: Country GDP (Market Potential) and Market Saturation.

The core logic is simple: How are you performing compared to the theoretical capacity of your specific market?

1. Market Capacity & Saturation

First, we determine the "Market Capacity" for your region using GDP data and specific market multipliers. We then compare your previous year's daily average sales against this capacity to determine your Saturation Rate.

Low Saturation (High Opportunity): If your current market share is low compared to the country's potential, the system encourages aggressive growth to capture that vacuum.
High Saturation (Market Leader): If you have already saturated the market and are performing near capacity, the system expects a more modest, sustainable growth rate.

2. The Dynamic Growth Formula

The system calculates your discount eligibility based on your Gross Daily Average (Total Gross Sales / Days Passed in the Year).

Your required growth target to hit the 40% discount tier is dynamic:

Start Rate: For untapped markets, the target growth can be up to 60%.
End Rate: For fully saturated markets, the target growth scales down to 20%.

Note: All calculations are based on GROSS (MSRP) amounts before discounts. The final discount rate is applied to the draft order during the payment phase.

Example Scenarios

To help you understand how your target is determined, here are three examples (names and countries are generic):

Scenario A: The "High Potential" Reseller

This reseller operates in a high-GDP country but currently holds a small market share.

Status: Low Saturation.
Expectation: Since the market is wide open, the system sets a higher growth target (e.g., ~50-60%) to unlock the 40% discount.
Logic: "There is significant room to grow; we reward you for capturing it."

Scenario B: The "Market Leader"

This reseller has been with us for years and captures a large portion of their country's capacity.

Status: High Saturation.
Expectation: Since doubling sales is unrealistic in a mature market, the system lowers the growth requirement (e.g., ~20-25%) to reach the 40% tier.
Logic: "You are already doing great; maintain your momentum and grow slightly."

Scenario C: The "Titan" Status

This reseller is performing above the calculated market capacity (Saturation > 100%).

Status: Titan.
Expectation: These partners are protected. As long as they maintain their daily average near previous levels, they automatically secure the 40% discount.
Logic: "You are outperforming the market metrics. We support you with maximum margins."

The Ordering Process

This system is integrated directly into our draft order workflow.

Draft Order: When you submit a draft order, our system analyzes it instantly.
Calculation: It combines your Year-To-Date (YTD) Gross Sales with the New Order Amount and divides it by the current day of the year.
Discount Tier Assignment:
- ● Green Zone (40%): Your new daily average hits the target.
- ● Yellow Zone (Scale 30%-40%): You are above the standard floor but slightly below the top target. You get a calculated rate (e.g., 34%).
- ● Standard Zone (30%): You are maintaining standard performance (Floor).
- ● Red Zone (20%): Performance has dropped significantly below previous years.
Feedback: If your order amount isn't enough to hit the next tier, the system will tell us exactly how much more Gross Order Value is needed to unlock the 40% discount.

For the Analytical Minds: The Formulas

If you wish to simulate your own targets, here are the simplified formulas used by our system.

1. Calculate Saturation (S)
S = (Last Year Daily Avg) / (Country Market Capacity)
(Note: S is capped at 1.0 for the formula below)

2. Calculate Required Growth %
Target Growth = (0.60 * (1 - S)) + (0.20 * S)
(This creates a sliding scale: 60% requirement for empty markets, 20% for full markets)

3. Calculate Your 40% Target ($)
Target Daily Avg = (Last Year Daily Avg) * (1 + Target Growth)

4. Check Your Current Status
Current Daily Avg = (Total YTD Sales + New Order) / Day_Number_Of_Year

FAQ

Q: Why does the "Day of the Year" matter?
A: Your performance is measured as a Daily Average. Early in the year, a single large order significantly boosts your average because the "Day Number" is low. This puts you in the Green Zone (40%) faster and acts as a buffer for quieter months later.

Q: What happens if I don't hit the 40% target?
A: You don't lose everything. As long as you are maintaining a reasonable baseline compared to last year (or meeting the 30% floor threshold), you will receive the standard 30% discount. The system scales linearly between 30% and 40%.

Q: Can I see my status before ordering?
A: Yes. Contact your sales representative. They can run a simulation on the "Discount Calculator" to tell you exactly where you stand and what order volume is required to maximize your margin.